CSR is more and more important for companies nowadays.This way of doing business is inspiring more and more startups to be at the forefront of change - including Joone & Typology, two companies we're especially proud to support.

We asked Carole Juge-Llewellyn, founder at Joone, and Ning Li, founder at Typology about what are the specific challenges & opportunities that lie within building an ethical brand.

In this exchange, Carole and Ning discussed:

• 00:08 – Who are they

• 00:24 – Why start and eco-brand

• 01:12 – What make them different

• 03:14 – How do you assert yourself in such an established environment?

• 04:46 – An Ethical brand ? What does it mean

• 05:35 – What are the challenges at stake?

• 07:06 – How to build and maintain credibility

• 07:31 – How to push the boundaries of sustainability and responsibility

• 08:50 – What about labels?

• 11:18 – Their ambitions

https://vimeo.com/563126880