Birchbox

Overview

Birchbox is the leading discovery commerce platform redefining the retail process by offering consumers a unique and personalized way to discover, sample, shop and learn about the best beauty and lifestyle products, and brands available. In 2012, Birchbox acquired Paris-based JolieBox gaining business units in France, Spain and the UK in addition to the USA, taking the company global to become the international market leader in discovery commerce.

History

2010 Birchbox is founded by Hayley Barna and Katia Beauchamp

2011 Joliebox is founded by Mathilde Lacombe, François Morrier, Martin Balas, Quentin Reygrobellet and Quentin Vacher

2011 Joliebox joins the Alven family

2011 Joliebox raises €1m in seed funding

2012 Birchbox acquires Joliebox to address the european market

2018 Birchbox acquired by Viking Global Investors

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