Mytraffic

Dynamic insights on 1 million physical places across Europe

Overview

Mytraffic proposes a SaaS platform, combining software & data, to provide accurate and dynamic insights on 1 million physical places across Europe (stores, malls, offices or city centres).  In an environment marked with increasing volatility of traffic flows, Mytraffic's core mission is to support real estate & asset managers, retailers and city planners to make fact-based decisions, on where, when and how much to invest in a specific area, how to improve asset performance, reduce the risks and monitor investment impact over time. Mytraffic works with numerous leaders from various industries, such as Klepierre, BNP Paribas, Carrefour, Primonial, Acuitis, Histoire d’Or, Cushman & Wakefield, American Express, IRI, Hines or The Body Shop. Mytraffic also works with many cities & state-owned agencies, such as Ville de Dunkerque, Ville de Strasbourg, ANCT, Brussels or Karlsruhe.

 


History

2016 founded by Gautier Machelon and Hakim Saadaoui

2019 Raised a €3M Seed Round

2021 Raised a €10M Series A

2021 Joined the Alven Family

2022 Raised a €30M Series B

For founders who won’t stop
short of their vision.