HG Insights, a global leader in Revenue Growth Intelligence, announced the acquisition of Madkudu – a San Francisco based company founded by 3 French engineers, backed by Alven, and pioneer in agentic GTM solutions – as well as the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven GTM solutions that combine market and sales intelligence with real-time agentic activation.
“B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production,” said Rohini Kasturi, CEO of HG Insights.
“With the launch of our Revenue Growth Agentic Ecosystem and the acquisition of MadKudu, we’re delivering a composable platform to connect strategy, execution, and real-time action – powered by best-in-class data, AI-driven intelligence, and agentic workflows,” said Rajat Bhatnagar, SVP of Business Operations at HG Insights.MadKudu Acquisition: A Force Multiplier for GTM Agility
MadKudu, a strategic platform partner of HG Insights for the past four years, provides a suite of agentic GTM solutions with playbooks that use signal-based workflows for efficient selling and marketing. Combined with the RGI Fabric, these agents provide:
- Flexible data integration with first-party data sources, such as Salesforce, Gong, Marketo, Salesloft, Outreach, and Snowflake into HG Insights’ RGI Fabric
- Composable APIs and a no-code data studio to streamline agent creation, real-time data analysis, predictive modeling, and model observability
- AI connectivity to power autonomous workflows across Microsoft Copilot, Agentforce, ChatGPT, Perplexity, and other enterprise AI systems
“We’re incredibly excited to join forces with HG Insights,” said Sam Levan and Francis Brero, Co-Founders of MadKudu. “Over the last several years, we’ve built copilot experiences on HG Insights’ intelligence to help customers prioritize better, act faster, and grow smarter. This partnership brings our shared vision to life — when data is unified and actionable, it becomes the most powerful driver of revenue growth.”
“MadKudu has become our system of record for prioritizing GTM actions. It synthesizes product usage, intent signals, and third-party enrichment data from HG Insights to define our ICP and drive pipeline efficiency at scale. In an AI-driven future, where agentic workflows will determine prospecting velocity and precision, MadKudu helps provide the foundation. With MadKudu now a strategic part of HG, we are looking forward to realizing even more dynamic, context-rich capabilities that will enhance both sales and marketing teams,” said Ryan Kelly, SVP of Marketing at Cockroach Labs.