Hull acquired by MessageBird

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Hull’s CDP will provide in-depth understanding of the customer and the context of their query

MessageBird, the omnichannel cloud communications platform announces today that it has acquired customer data platform Hull.

Communicating with customers more efficiently is the mission of MessageBird. And this means not only interacting with them on any of the channels of their choosing, but it also means building backend workflows to support this, and requires an in-depth understanding of the customer and the context of their query.

That’s where the acquisition of Hull, based in France and the U.S., comes into play.

Described as a customer data platform (CDP), Hull’s team and technology will be deployed by MessageBird to create an in-depth analytics layer between MessageBird’s omnichannel offering and the workflow solutions Hull provides to customers.

“We want to empower clients to have easy, frictionless conversations with customers, so it’s crucial that we understand where those customers are and how they like to communicate,” said Vis. “To do that, it’s crucial that our platform is able to collect, unify and enrich product, marketing, and sales data and synchronize it across the workflow.”

In total, 14 staff will join from Hull, bringing MessageBird’s total headcount to almost 500 people across its nine hubs globally.


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