Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority-control, growth investment in Lengow SAS (“Lengow”), a leading e-commerce automation SaaS platform. Lengow’s best-in-class software platform helps customers streamline their e-commerce strategy, allowing them to centralize, automate and optimize sales performance across a comprehensive range of channels, including comparison sites, performance marketing sites and digital marketplaces. Headquartered in France, Lengow’s solutions reach a diverse customer base of European brands and retailers across multiple industries, including fashion, luxury, sports, home and electronics.
“Our leading platform offers the deepest and most flexible integration layer in Europe, as well as the widest geographic coverage in the market, both of which are critical for brands and retailers to successfully address the growing share of e-commerce consumers,” said Mickael Froger, Founder and CEO of Lengow. “Marlin has a long and proven track record of unlocking and enhancing value with high-growth software businesses, and we are delighted to have a partner that shares our ambition to accelerate growth in both existing and new markets.”
“Lengow has built a leading, open and easy-to-use platform and is experiencing a step change acceleration driven by secular trends towards e-commerce and digital marketing,” said Roland Pezzutto, a principal at Marlin. “Lengow’s solutions are at the core for any customer who operates in digital commerce and we are looking forward to leveraging our operational and financial resources to support Lengow’s exceptional team with their continued international expansion, state of the art technology, community and rapid growth acceleration.”
Alven is proud to have supported Lengow’s development into a leader in e-commerce automation for the past 11 years.