Meero aims to unleash creativity in the photography space by solving all the laborious, time-consuming tasks which plague the industry. To fulfill this vision, the company has built the first on-demand photograph platform in the world. It empowers photographers around the world with a suite of tools dedicated to the management of their activity, so that they can dedicate themselves to their passion.
The platform allows brands, and soon individual consumers, to access made-to-mesure professional quality photo and video footage around the world, delivered in less than 24 hours at unbeatable prices. Meero now counts over 31,000 clients located in over 100 different countries.
From providing revenues and market research to invoicing, post-production, and delivery, Meero takes care of everything. Above all, the company aims to provide photographers with tools for file compatibility, CRM, marketing, and other daily needs. In addition, Meero is actively leveraging its suite of tools and proprietary AI technology to build the largest community of photographers worldwide. They will have access to a series of educational masterclasses, inspiring documentaries, meetups with other photographers in 100 different countries, a magazine in 4 different languages, and even a foundation supporting photography worldwide.
Less than a year after its B Series of $45 million led by Alven and Idinvest, Meero has announced a third fundraising of $230 million led by Eurazeo Growth and Prime Ventures together with existing investors.
The startup has made a real accomplishment by raising the largest C Series in France to date only 3 years after its creation. It expects to end the year with 1,200 employees spread across 5 offices around the world.
This round brings the total amount raised by the company to $300 million.
The startup aims to win new territories in the $100bn service market (real estate, marriages, e-commerce, etc.) by developing its solutions for new audiences, especially individual consumers as well as strengthen its community of photographers with additional services.
These funds will also allow Meero to perfect its AI-enabled automatic photo editing and content enrichment technology. The “tech” team is expected to grow from 80 employees to 300 by the end of next year.