Alven is leading a $1.5m seed round in Planity alongside a number of relevant angels like the founders of KelDoc, PriceMatch and eFounders. The financing will give Planitiy the opportunity to improve its commercial offering and extend the service throughout France. Through the recruitment of talented sales, the company aims to become a major player in the e-beauty industry.
What are they doing ?
Planity is a SaaS company offering a platform allowing consumers to identify and to make an appointment at the hairdresser, the beauty salon or the barber
shop close to home. Completely free for the consumer, available at any time, 24 hours a day and 365 days a year, Planity targets the 120 000 beauty salons and hairdressers.
Investment thesis
« The beauty industry is one of the largest markets not having been truly disrupted by technology. As with the booming market of ‘booking platform for doctors’, tens of thousands of beauty shops in France are expecting a dedicated SaaS platform to help them gain visibility, and to increase their customer base and revenue. The founding team of the company is made of seasoned entrepreneurs and experts of similar technological solutions, having built and successfully developed a comparable platform, but not dedicated to the beauty industry. »
Who are they ?
Antoine Puymirat (ex CEO and founder of ClicRDV), Jérémy Queroy (ex Regional director at Schwarzkop), and Paul Vonderscher (ex Lead Developer at ClicRDV) launched Planity in Q4 2016.
