Planity, the leading French booking platform for the beauty industry, raises $50 million Series C to drive international expansion


Founded in 2017, Planity is the market-leading online booking SaaS platform for the beauty industry, supporting 25% of hair and beauty salons across France….

Founded in 2017, Planity is the market-leading online booking SaaS platform for the beauty industry, supporting 25% of hair and beauty salons across France. Alven had led the seed round in 2016 and then re-invested in the A and B rounds in 2018 and 2020. This C funding round was led by InfraVia Capital Partners with participation from other existing shareholders Crédit Mutuel Innovation, Revaia, and Bpifrance Digital Venture, bringing the total funding since inception to $105 million. This financing will accelerate Planity’s European expansion, the recruitment of 300 new employees, and support enhancement of its product through AI. 

Launched in 2017 by Antoine Puymirat and his co-founders Jérémy Queroy and Paul Vonderscher, Planity is the number one beauty appointment booking platform in France. In the last 18 months Planity has also gained significant and growing market positions in Germany and Belgium, securing the second position in those countries. Over 10 million hair and beauty appointments are booked every month through Planity’s unique solution with just a few clicks. Salons experience a 16% increase in turnover within one year of use as a result of a significant reduction in missed appointments through reminder SMS, increased booking frequency, as well as the acquisition of new clients from the platform’s unique coverage. 

Growth across markets drives strong financial performance. Having successfully achieved break-even in its home market, Planity now aims to become number one in Belgium, Germany, and Europe. With over 40,000 establishments using its solution, Planity achieved ARR of $40m in 2023 whilst growing 60% and plans to continue developing its product, make potential acquisitions, and invest in new verticals. Among the planned developments, Planity intends to integrate conversational AI to manage calls and appointment bookings by phone and to enable its clients to process card payments using their mobile phones.

Arma Partners acted as exclusive financial adviser to Planity in connection with this transaction. 


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