Supermood has announced a new fund-raising campaign of €5 million, headed by impact investment funds Brighteye Ventures, Educapital, and Citizen Capital. It aims to pursue its mission throughout Europe and to turn the workplace into a venue where every employee can thrive. Supermood enjoys the ongoing confidence of its initial investors Alven and 50 partners, as well as business angels such as Francis Nappez (CTO of carpooling company Blablacar).
Employee feedback is Supermood’s expertise
Supermood distributes an employee feedback platform aimed at nourishing dialogue within the company and strengthening employee engagement. With its short, periodic surveys, the solution enables a company to take the pulse of its organisation and to benefit from employee feedback as a lever for professional fulfilment. Since its launch, numerous use cases have shown the relevance of the platform for measuring and increasing engagement, as well as a correlation between engagement and performance. It contributes to the creation of a healthy workplace atmosphere and enables its clients’ employees to be better understood by management.
“These last two years have been an opportunity for us to strengthen our team and to develop our technological solution by listening to the needs and expectations of the organisations we support,” says Kevin Bourgeois, co-founder and CEO of Supermood. “We are committed to improving our services at all times and adapting to the economic and social changes that affect companies. This renewal of the confidence and investment made in Supermood will enable us to extend our services beyond borders and to continue our journey towards becoming the leading operating system powering the managerial decision-making process. Our field truly is a fascinating universe, which we endeavour to explore.”
“For the Fnac Darty group, Supermood is one of the first collective technological solutions to bring forward a common culture. Supermood enables social dialogue, which is no longer solely centred around elected representatives or managers,” explains Isabelle Lenicolais, HR Projects and Change Management Director at Fnac Darty. “It is a constructive dissenting voice, a form of direct expression without any filter.”
This success was also made possible by a diverse, equality-based team of more than eight nationalities. This funding will make it possible to develop the platform, extend and strengthen partnerships and export Supermood to the international stage.
A growing company despite the crisis
Two years after its first round of fundraising, the start-up has shown an annual growth rate of 250% and has supported more than 150 organisations. To date, more than 3 million responses have been collected from 200,000 employees.
Supermood, whose core business is centred on professional fulfilment, has advised and supported decision-makers and managers navigating the crisis, whether it be in terms of remote work, short-time work, or facilitation of remote social links.
As Neila Choukri, COO of Supermood, puts it, “the word ‘crisis’ comes from the Greek ‘krisis’, which means ‘decision.’ During the pandemic, our teams have supported – and continue to do so – companies in order to encourage them to make the right strategic decisions and to transform the COVID-19 economic threat into opportunities. Moreover, we have helped them adapt to this new normal with the goal to project themselves beyond the crisis and to create cohesion with their employees, who are the driving force behind the organisation’s sustainability.”
Second fundraising to consolidate Supermood’s leadership in France and expand its international outreach
This latest step of Supermood’s growth proves the company’s leading position in France, by addressing a central concern of organisations: the preservation and strengthening of social ties. For this reason, Supermood plans to grow internationally and to expand into other European countries, with a platform that provides access to more than 43 languages.
“With Supermood, you have a direct feedback access point with your employees, so you can act with your leaders and implement a dynamic in which everybody is eager to come on board,” confides Marc Do-Van-Tuan, Director of Human Resources, Communication and Transformation Management at Crédit Agricole T&S. “It is an effective mechanism to enhance the employee experience.”