The Debrief: How to build an ethical brand and what are the challenges at stake?

Insights

Insights from our Founders: Carole Juge Llewellyn (Joone) & Ning Li (Typology)

CSR is more and more important for companies nowadays.This way of doing business is inspiring more and more startups to be at the forefront of change – including Joone & Typology, two companies we’re especially proud to support.

We asked Carole Juge-Llewellyn, founder at Joone, and Ning Li, founder at Typology about what are the specific challenges & opportunities that lie within building an ethical brand.

In this exchange, Carole and Ning discussed:

  • 00:08 – Who are they
  • 00:24 – Why start and eco-brand
  • 01:12 – What make them different
  • 03:14 – How do you assert yourself in such an established environment?
  • 04:46 – An Ethical brand ? What does it mean
  • 05:35 – What are the challenges at stake?
  • 07:06 – How to build and maintain credibility
  • 07:31 – How to push the boundaries of sustainability and responsibility
  • 08:50 – What about labels?
  • 11:18 – Their ambitions

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Venture Capitals and AI-powered startups

When investigating an AI startup for a funding round, it is often difficult to distinguish impactful AI solutions from ideas that only use AI as a buzzword or marketing catalyst. We had the chance to work on the review of more than 100 academic references on AI startups, in the context of Maxime Lhoustau’s Master Thesis for HEC Paris and TU Munich. In this article, you will find the key takeaways.

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Kaiko announces a $53M Series B

The funding will enable Kaiko to further consolidate its position as the global industry reference for centralized and decentralized digital assets data services.

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Less than a year after raising its seed round, Stoïk completes an €11M Series A round

The company is announcing its Series A from prestigious investors to support its growth and expansion plans. Andreessen Horowitz, founded in 2009 by Marc Andreessen and Ben Horowitz, is one of the world’s largest and pre-eminent venture capital funds. Known for investments in companies such as Skype, Twitter, Facebook, Airbnb, and more recently Pinterest and Slack, a16z is joining the Stoïk journey alongside existing investors Alven and Anthemis Group.

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