The Debrief: How to build an ethical brand and what are the challenges at stake?

Insights

Insights from our Founders: Carole Juge Llewellyn (Joone) & Ning Li (Typology)

CSR is more and more important for companies nowadays.This way of doing business is inspiring more and more startups to be at the forefront of change – including Joone & Typology, two companies we’re especially proud to support.

We asked Carole Juge-Llewellyn, founder at Joone, and Ning Li, founder at Typology about what are the specific challenges & opportunities that lie within building an ethical brand.

In this exchange, Carole and Ning discussed:

  • 00:08 – Who are they
  • 00:24 – Why start and eco-brand
  • 01:12 – What make them different
  • 03:14 – How do you assert yourself in such an established environment?
  • 04:46 – An Ethical brand ? What does it mean
  • 05:35 – What are the challenges at stake?
  • 07:06 – How to build and maintain credibility
  • 07:31 – How to push the boundaries of sustainability and responsibility
  • 08:50 – What about labels?
  • 11:18 – Their ambitions

Share

MadKudu raises €18M Series A to make Data-Science ‘superpowers’ accessible

MadKudu helps businesses leverage their own customer data to make smarter decisions.

Read

Archy, the next Dental Software solution, raises $10 million in funding to-date

Archy is an all-in-one software solution for dental practice owners that aims to address each need of dentists, hence automating business operations and enabling dentists to focus on serving their patients.

Read

Mytraffic raises €30M series B to provide digital intelligence to  brick-and-mortar operators

Mytraffic’s ambition is to bring location analytics to the level of online analytics. This new funding round will support the development of its software and accelerate its growth across Europe.

Read