Insights from our Founders: Carole Juge Llewellyn (Joone) & Ning Li (Typology)
CSR is more and more important for companies nowadays.This way of doing business is inspiring more and more startups to be at the forefront of change – including Joone & Typology, two companies we’re especially proud to support.
We asked Carole Juge-Llewellyn, founder at Joone, and Ning Li, founder at Typology about what are the specific challenges & opportunities that lie within building an ethical brand.
In this exchange, Carole and Ning discussed:
00:08 – Who are they
00:24 – Why start and eco-brand
01:12 – What make them different
03:14 – How do you assert yourself in such an established environment?
04:46 – An Ethical brand ? What does it mean
05:35 – What are the challenges at stake?
07:06 – How to build and maintain credibility
07:31 – How to push the boundaries of sustainability and responsibility
Skarlett is the brainchild of 3 seasoned entrepreneurs: Townley Le Guénédal (Innohealth), Aurélien Gouttefarde (Homeloop), and Benjamin Gaignault (Ornikar), who are on a mission to shatter age-old stereotypes about being 60 in 2023. Skarlett is a brand that finally responds to this generation’s main aspiration: to enjoy life!