The Tinyclues solution uses a unique Deep AI technology that captures the latent business and customer insights contained in first-party data. It then predicts the future buyers for any product or service campaign with incredible accuracy, allowing brands to present highly relevant product offers to highly qualified audiences. Using Tinyclues to reinvent the way they create, target and orchestrate campaigns, Tinyclues customers have secured an outstanding +49% average increase in campaign revenue, in addition to a significant improvement in customer experience.
Backed by EQT Ventures, Alven, Elaia Partners and ISAI, Tinyclues will further accelerate its already impressive growth in North America and Europe; in 2017, the company more than doubled its annual revenue. The investment will also support an aggressive AI-first product development timetable, further empowering brands to win new sources of revenue from intelligent marketing campaigns.
Tinyclues now powers marketing campaigns for more than 80 enterprise companies including Air France, Arcadia, Cdiscount, Charles Tyrwhitt, Club Med, Fnac Darty, Lacoste, Manor, OUI.sncf and Vente-privee.
With the closing of this Series B investment, Tinyclues is moving forward on its vision of AI-first marketing solutions, removing the guesswork from campaign marketing and redefining how B2C marketers interact with customers.