Typology.com is direct-to-consumer brand offering quality skincare and cosmetics products that wants to challenge established FMCG [fast-moving consumer goods] brands. This ambitious project, launched by Ning Li the founder of Made.com, ambitions to set new rules in this 500b+ industry that dramatically lacks innovation and fails to meet the today’s consumers’ needs for more ethics, transparency and authenticity. Typology answers “GenZ” and “millenials” plea for a more sustainable industry while reaching out to them online. Unlike cosmetics giants, Typology’s products are composed of selective lists of ingredients, harmless for your skin or the environment. Moreover, its cosmetics are vegan, cruelty-free and made in France.
Removing all superficial additions, typology focuses on natural components, that are both healthy and effective, thus abiding by its “back to basics” motto. Illustrating this vision is RAW, its first product line made of raw ingredients meant to be mixed at home, with oils and powders, to create your own masks, hair and beard oils.
Typology has just announced its official launch together with a 10m$ seed round raised with Alven, Marc Simoncini, Xavier Niel and Firstminute Capital.
This round will fuel the development of the company that has already two new lines ready: LAB, a line made of 6 highly-concentrated natural serums and TEN a set of basic skincare and hygiene products with less than 10 ingredients each. All formulas are adapted for sensitive skin types, perfume-free and natural.
Thanks to Ning Li’s successful track record together with the expertise he gathered around this very innovative project, Typology is on track to break the cosmetics establishment and finally offer a more genuine version of beauty and care.
