iAdvize raises €32 million to accelerate international growth and innovation

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iAdvize, the European leader in conversational marketing announces €32 million of series C funding with participation from Idinvest Partners, Bpifrance via Large Venture, the fund dedicated to innovating and hyper-growth companies, and Quadrille Capital.

Founded in 2010 by Julien Hervouët, iAdvize is now the European leader in conversational marketing. iAdvize is used by more than 600 businesses across 60 different countries around the world, including major brands like Cdiscount, Disney, BMW, Michelin, House of Fraser, TUI, Interflora, Feelunique and Alfred Dunhill.

The iAdvize Conversational Marketing platform enables businesses to engage their customers and prospects who need advice and support and offer them the best response. These responses can be from paid advocates (members of the ibbü community), chatbots or in-house customer service agents.

By putting authenticity back at the centre of online commerce, iAdvize generates a turnover of more than £890 million each year for 600 companies.

The new funding will enable the company to:

  • Reinforce its European leader status by investing in its teams based in London, Düsseldorf, Madrid and Nantes (headquarters) with the number of staff set to multiply by 4 in the London office by 2020.
  • Accelerate product innovation by doubling its R&D workforce in order to invest heavily in artificial intelligence and continue to develop ibbü, the community of savvy enthusiasts paid to advise online visitors.
  • Expand its international footprint by opening its first North American office in Boston USA in October 2017.

Alven is proud to support iAdvize in the devlopment of their ambitious project since 2012.


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